Primark's history dates back to 1969 with the opening of the first Mary Street group store in Dublin, at that time the store was called Penneys. The success was immediate, and in less than a year they opened four more stores in the Irish capital. In the following decades, Primark underwent a strong expansion process with the opening of a large number of stores in Ireland and other European countries.

Nowadays, Primark operates in Ireland through more than 35 stores distributed throughout the main regions of the country. They also sell their products through their exclusive online store.

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