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Sports Direct is a British chain of stores focused on the sale of sports apparel and accessories. In addition to England, the company has a strong presence in Ireland, as well as in many other countries around the world. Sports Direct is owned by the Frasers Group.

Frequently asked questions about SPORTS DIRECT

When was SPORTS DIRECT created?

The history of Sports Direct dates back to the origins of the Frasers Group, with the founding of the group by Mike Ashley in 1982. In that year, he opened his first store for the sale of sports and ski accessories in Maidenhead, England. In the 1990s the company underwent a strong expansion process with the opening of more than 100 stores throughout the UK. In 2008 Frasers Group created the Sports Direct brand and began selling sports apparel and accessories under that brand.

In Ireland, Sports Direct landed in the 1990s and since then has become a brand with a high reputation in the market. Nowadays, Sports Direct operates in Ireland through more than 60 stores distributed throughout the main regions of the country.

What brands can I find at SPORTS DIRECT?

Sports Direct sells products of well-known brands such as Abbey Camp, AG Jeans, Airfic, Airwalk, Almond Street, Alpina, Adidas, Armani, Asics, Under Armour, Puma, Benetton, DC, Dunlop, EXG, Everlast, Gillette, Misfits, Musto, Zinc, Nike, among others.

How to save money at SPORTS DIRECT

Saving money at Sports Direct is possible by taking advantage of the offers and promotions published on their official website. In the Sports Direct online store there is an Outlet section where customers can find a large selection of products at discounted prices. By subscribing to the Newsletter and following Sports Direct on social networks it is possible to keep up to date with the latest deals.

Who are SPORTS DIRECT's main competitors across the country?

Sports Direct competes in Ireland with other chains of stores such as Sportisimo, Loap, Oysho, among others.

How to get exclusive benefits at SPORTS DIRECT

Sports Direct offers its customers a wide variety of high quality products at a very convenient price. Customers can shop at the online store and have their order delivered to their home. Sports Direct has an exclusive customer service.

Discounts offered by SPORTS DIRECT

Offers 365 brings you all the offers and promotions that Sports Direct has for you in Ireland. When it comes to sportswear, you'll find the largest number of brands and the best price at Sports Direct. Check out Offers 365 and start saving money today with Sports Direct.

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