Oriflame's history began in 1967 with the founding of the company in Sweden by Jonas and Robert af Jochnick, together with their friend Bengt Hellsten. The founders wanted to establish a company unlike any other that would offer its customers a wide variety of high-quality beauty products. In the following years, the company underwent a strong expansion process and started selling its products in many European countries.

In Ireland, Oriflame landed in 1972 and since then it has become a brand with a high reputation in the Irish market. Nowadays, Oriflame operates in Ireland through a wide network of independent consultants who sell its products throughout the country.

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