Boohoo was created in 2006 by two entrepreneurs named Mahmud Kamani and Carol Kane. They initially supplied fashion retail chains like Primark and New Look. However, they later chose to establish their own fast-fashion marketplace and sell directly to end-users.
The idea was a success, turning Boohoo into one of the United Kingdom and Ireland's most renowned online apparel stores. In 2021, the company announced its most important expansion by launching a new marketplace targeted at the Asian market, including countries such as Japan, Korea, Singapore, Hong Kong, and Taiwan.
Boohoo operates multiple brands, including BoohooMAN, PrettyLittleThing, Nasty Gal, MissPap, and Karen Millen. Its catalogue includes over 36 thousand products made of sustainable materials and fair trade deals with factories and other producers.
You can shop directly through Boohoo's online store and enjoy exclusive offers, delivery services, easy returns, and different payment methods.
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